Elevate Your Marketing Leadership

Marketing is changing at a dizzying pace. Marketing technology has doubled yearly for a decade, while AI transforms how marketers analyze data, personalize campaigns, automate tasks, and develop content. Modern marketing teams now integrate performance marketing, branding, analytics, customer experience and communications – whether through unified teams or carefully designed hub and spoke structures aligned to a shared vision.

The opportunity to modernize marketing and drive impact is significant, particularly in organizations where marketing has been historically underinvested. Modern marketing unlocks revenue growth, improved customer experience, audience expansion, and operational efficiency. However, meaningful change demands real work and marketing leaders need support.

To support leaders and organizations through this evolution, we offer two distinct but complementary services:

• CMO Coaching focuses on the individual leader – providing ongoing, personalized guidance to enhance capabilities, navigate change, and accelerate impact. Through regular sessions, leaders gain a trusted partner focused on their growth and success.

• Advisory Services focus on organizational initiatives and needs. Whether it is implementing new technology, redesigning team structure, or leading transformation, support is flexible and tailored to your timeline and objectives. Services can be ongoing or tied to specific initiatives.

These services work hand in hand – elevating you as a leader while advancing your organization’s marketing capabilities. C&E’s Coaching & Advisory services are delivered by Colleen Scollans, a battle-tested CMO with extensive experience leading marketing transformation. Colleen is a leading expert in modernizing marketing and marketing technology across media, scholarly and STM publishing, education, and association sectors.

CMO Coaching 

Modern marketing is challenging, which is one of the primary reasons that CMOs (Chief Marketing Officers) have the shortest tenure in the C suite. CMO coaching is designed to elevate and support marketing leaders or emerging marketing leaders. While marketing leaders greatly benefit from CMO Coaching, it can also help executives in other functions where marketing responsibility has been added to their remit.

CMO Coaching is helpful in supporting leaders who:

• Are leading complex marketing transformations but need a strategic partner to navigate the journey
• Recognize that modern marketing requires new approaches and want to accelerate their organization’s evolution
• Are taking on broader responsibilities and need support scaling their impact
• Have deep MarCom expertise but face new challenges as their role expands across digital, data, and customer experience
• Come from outside associations, publishing, or education and want to quickly master sector-specific dynamics

CMO Coaching delivers:

• Partnership & Impact: A trusted advisor providing strategic and emotional support through transformations—helping increase marketing’s organizational influence and drive cross-functional alignment.
• Strategic Support: Experienced guidance to navigate complex changes and transformation. A safe space to work through tricky issues.
• Expertise & Development: Real-world marketing expertise to build modern capabilities and avoid pitfalls. Deep CMO-level experience leading data-driven marketing and marketing technology transformation.
• Fresh Perspectives: Sector best practices and cross-sector insights to stimulate innovation and challenge assumptions
• Focus & Accountability: Clear objectives and regular progress monitoring to maintain momentum and drive measurable results.

Please note that CMO Coaching is an organizational-only service offering. We currently do not provide CMO coaching to individuals without an organizational sponsor.

Advisory Services 

We offer expert marketing advisory services to guide organizations through significant transformations, strategic shifts, and leadership transitions. Whether navigating digital transformation or optimizing marketing strategy, we provide strategic insight and actionable guidance. As trusted partners, we ensure your marketing initiatives align with business objectives while supporting leaders through organizational change.

Our advisory services focus on:

• Fractional CMO Services: High-level marketing leadership on a flexible basis. Provides expertise of an experienced CMO to drive scale, lead change, elevate talent, and fill senior marketing leadership gaps on a flexible, part-time basis.
• Marketing Transformation: Support to modernize marketing, enhance customer experience, and lead strategic change
• MarTech & Data Strategy: Guidance on selecting and optimizing marketing technology to enable data-driven decision-making
• Strategic Marketing Roadmaps: Clear, actionable plans aligning marketing with organizational goals
• Organizational Design: Strategic guidance on team structure and operations to optimize performance and collaboration