Marketing & Communications Strategy | Marketing Technology | Marketing Audits & Actionable Playbooks | Author Experience | Campaign Planning | Capsule Message Collection | CMO Coaching & Advisory Services | Marketing Training
Organizations that are better at marketing benefit from accelerated revenue growth, improved customer experience, audience expansion, and high levels of organizational efficiency. Supported by a set of powerful, interlinked technologies, the modern marketing organization sits at the center of an organization’s digital transformation agenda. Marketing and customer experience are now so closely intertwined that it is forcing organizations to challenge old ways of working.
To realize the promise offered by modern marketing and customer experience technologies and practices, organizations need to develop new ways of working and, in many cases, embark on a marketing transformation journey. Whether you are looking to rebuild your marketing and customer experience strategy from scratch or just looking to refine your approach, we can help. We offer consulting & advisory service offerings in the following areas:
- Marketing & Communications Strategy —How can you differentiate and elevate your organization’s brand and deliver powerful marketing and communications strategies?
- Marketing Audits & Actionable Playbooks—Could you benefit from the independent audit of your marketing strategy, organizational design, and technology?
- Marketing Technology—Is your organization successfully selecting, adopting, and utilizing marketing technology? Do you want to maximize your MarTech investment?
- Campaign Planning & Mapping: Are your campaigns strategically planned, optimized for performance, and communicated throughout the organization?
- Capsule Message Collection™ – Is your messaging well-structured and ready for AI?
- Author Experience—Is your organization focused on improving author experience?
- Marketing Training— Could your organization benefit from marketing training?
- CMO Coaching & Advisory Services—Could your CMO or senior marketing leader use coaching, mentorship, and guidance?
C&E’s Marketing & Customer Experience practice is led by Colleen Scollans, a visionary and energetic professional whose accomplishments include leading the remarkable digital transformation of an iconic 450-year-old publishing organization.