Services

What we do and how we do it

Clarke & Espositos’s services are designed around our clients’ most pressing challenges and opportunities, helping them answer business-critical questions such as:

How can we create new products that help users do their jobs better and create new revenue opportunities for our organization?
Are we actively managing our existing product portfolio to ensure we are getting the most out of our assets and that our products continue to evolve to meet user needs?
Are our business models and growth strategy optimized for today’s market conditions?
What strategic partners and vendors align with our mission and culture and boost our bottom line

Digital Strategy

We are in the midst of the most significant shift in communication technologies and practices in history. The implications of this shift are far-reaching, transforming the way organizations produce, design, deliver, market, and sell their information products and services.

Clarke & Esposito can help your organization navigate today’s rapidly changing landscape, through:
- Product strategy and portfolio management
- Multi-channel publishing strategy
- Enterprise content strategy
- Semantic strategy
- Development of – and transition to – new business models for online products and services
- Managing the transition to online-only publication or open access publishing

Product Development

Developing new opportunities and introducing new products to market are more critical than ever. Professional publishers face a relatively flat institutional market for traditional products such as journals and books. New products provide a strategy for growth and diversification via new revenue streams.

Clarke & Esposito can help your organization develop products and services that answer the needs of your market. Our product experience encompasses electronic books and journals, mobile applications, decision-support tools, continuing education and maintenance of certification products, job/career sites, electronic reference products, news and newsletters, and content platforms. Services include:
- Product feasibility analysis
- Product concept development
- Product design
- Partnership analysis and negotiation
- Go-to-market strategy and support

Customer and Industry Insight

Not only is the competitive landscape shifting rapidly, customer needs, habits, and expectations are changing at a pace often set by consumer technologies. Whether you are launching a new product or service, considering significant changes to existing products, expanding into a new market, introducing a new pricing model, or rethinking your strategy, Clarke & Esposito can help. Our services, aimed at helping you better understand your customers, your competitors, and your current position in the market, include:
- Market intelligence and analysis
- Primary market research (surveys, interviews, focus groups, contextual inquiry)
- Competitive analysis and benchmarking

Sales and Marketing Strategy

Professional publishers employ diverse revenue models, including subscription sales, site licensing, rights licensing, article-processing fees, advertising, and many others. And these revenue streams have equally diverse buyers, including institutions, consortia, individual professionals, students, authors, funding agencies, and society members. Additionally, content is both created and disseminated throughout the world, with varying market dynamics, currencies, tax policies, cultures, and purchasing behaviors. Clarke & Esposito can help navigate the complex dynamics of the professional information market, including:
- Sales and marketing strategy and support
- Pricing and licensing strategy
- Licensing and rights management

Business Operations and Analysis

Our backgrounds combine experience in leadership roles at professional associations, expertise in software design and development, and the analytical lens and industry-wide view offered through our work as management consultants. We bring this background and expertise to bear in helping our clients via the following services:
- RFP/tender development and contract negotiation
- Assessment and negotiation of association contracts with publishers
- Publishing program assessment
- Workflow optimization
- Project management
- Technology and vendor selection, including electronic submission and peer-review systems, production systems, content management systems, and publishing platforms

Executive Recruitment

Our extensive network of contacts and relationships in the professional and scholarly publishing industry is second to none. What sets us apart, however, is that our work as management consultants helps us better understand the business of our clients – their issues and opportunities – so that we can find the ideal candidates uniquely suited to helping your organization thrive.

Mergers and Acquisitions

M&A activity is heating up in the science, technology, and medical information markets, with an increase in start-up activity concurrent with mature companies looking for new avenues for growth. M&A requires deep market knowledge, financial acumen, and experience in M&A transactions. These skills and expertise can be found in our sister company, STM Advisers, in which Michael Clarke and Joe Esposito are partners.

Services

Our Services

Digital Strategy

Product Development

Customer and Industry Insight

Sales and Marketing Strategy

Business Operations and Analysis

Executive Recruitment

Mergers and Acquisitions