A modern approach to messaging designed to work with both human and AI-powered marketing workflows.
Compelling and differentiated messaging is essential for engaging audiences. Superior messaging accentuates how your company, brand, or products deliver extraordinary value. To be impactful, copy and creative expressions must emanate from well-designed and structured messaging. While messaging remains crucial, AI is changing how marketers approach and structure messaging. Built for an AI future, the Capsule Messaging Collection ™ reinvents how messaging is structured, classified, and used within marketing.
Our proprietary Capsule Message Collection™ process uncovers and structures your organization’s unique values and value propositions. Our process is a collaborative journey. Through co-creation and training, we develop a powerful, flexible messaging framework that empowers your organization to adapt to diverse marketing needs and audiences.
Why Capsule Collection Messaging
Foundation for Creative Development
- Serves as a comprehensive briefing tool for creative teams and agencies
- Provides a structured jumping-off point for copy and creative work
Modern Messaging Repository
- Extensive collection of impactful messages
- Modular framework for building, repurposing, and testing messages
Brand Alignment and Consistency Across the Organization
- Ensures consistent, on-brand communications across all products/services
- Employs a “red thread” strategy to align messaging with core organizational values and value propositions
AI-Powered Content Generation
- Serves as a robust, user-friendly AI prompt library
- Enables quick generation of on-brand content using large language models
Audience Personalization and Optimization
- Structures messages for micro-segmentation and personalization
- Enables A/B testing and continuous auto-optimization of creative content
Data-Driven Refinement
- Provides in-depth reporting on message performance
- Allows for continuous refinement and enrichment of the message library