Optimize Your Campaign Planning & Management

Effective campaign planning is fundamental to marketing success. As a result, leading organizations build robust campaign processes and systems to stay focused on objectives.

Benefits of Campaign Planning and Campaign Processes

• Strategic Excellence: Move beyond one-off tactics and transform your marketing team’s operations. Our approach helps teams develop integrated, multichannel campaigns that meet customers at the right moment with the right message. Campaigns will align perfectly with organizational goals while balancing time-bound initiatives with always-on marketing activities.
• Clear Prioritization: Make more intelligent decisions about your marketing investments. Identify and advance high-impact campaigns while eliminating lower-impact ones through robust analytics and performance measurement. Ensure alignment with product priorities and combine overlapping campaigns for efficiency.
• Enhanced Visibility & Alignment: Break down silos and create unprecedented clarity across all organizational marketing campaigns. Gain comprehensive visibility into past, present, and future campaigns. See a unified view of initiatives and their impact through clear roll-ups and reporting.
• Streamlined Workflow: Create a foundation for efficient campaign execution from concept to completion. Take advantage of automation opportunities and templated approaches that accelerate your process.

Our Experience & Approach

End-to-end campaign management, especially campaign planning, is one of the top areas where many organizations struggle. While it may seem straightforward, building an optimized framework is complex. Our approach combines deep organizational insight with industry-leading expertise, helping you shortcut the learning curve and avoid common missteps. Our expertise includes:

• Deep expertise in campaign strategy across media, STM publishing, academic publishing, education, and association markets
• Leading experts in Marketing Technology and CDPs, we understand the types of sophisticated multi-stage, multi-channel, personalized campaigns these tools enable and the processes needed for campaign success using these platforms.
• Strong background in data analytics and marketing measurement – We help teams track performance and demonstrate campaign impact.
• Flexible implementation approach with phased options for successful adoption across the stages of end-to-end campaign management.

Our Services

Campaign Planning (Campaign Planning Nexus™)

Our anchor service – Campaign Planning Nexus™ – is the strategic command center for orchestrating all organizational campaigns. It encompasses the systems and processes that unite marketing teams to plan, classify, and prioritize campaigns. This strategic preparation allows marketers to collectively assess and analyze all campaigns before building and executing individual initiatives.

We invite you to learn more about Campaign Planning in our Perspective Blog article: Seasonal Campaign Planning: Fostering Collaboration and Finding Alignment Around Marketing Priorities

Campaign Brief & Mapping (Campaign Mapping)

Campaign Mapping translates high-level Campaign Planning into detailed, actionable execution plans. For each approved campaign, it details every customer touchpoint across channels and journey stages. Think of Campaign Planning as the architectural blueprint and mapping as the detailed construction plans. As MarTech capabilities advance, enabling multi-staged journeys, personalization, and large-scale testing, campaign mapping becomes increasingly complex and more critical than ever to conceptualize and document.

Campaign Workflow Support

We guide implementing workflow templates and processes to support your campaign execution, adapting to your existing systems and tools.