Cases

All Benchmarking Studies Market Research and Intelligence Marketing and Customer Experience (CX) New Product Feasibility Analysis Product Development Publishing Services Agreements Strategic and Operational Guidance

Modern Language Association
What online product development pathways for the MLA Handbook are both valuable and feasible given editorial goals, financial pressures, market/brand position, and the impact of the COVID-19 pandemic?

Product Development
CHEST | American College of Chest Physicians
Can a medical society’s best-in-class clinical learning product successfully expand into the institutional market?

Product Development
Large Scientific Society
Can a strong society journal brand go head-to-head with commercial players?

Product Development
Medical Subspecialty Society
What are the success factors for a new society-published open access journal?

Product Development