Cases
How we have helped clients achieve notable outcomes
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Marketing Audit and Strategic RoadmapCanadian Science Publishing
Supporting a marketing team through a time of transition with an OA marketing strategy, playbooks, and training.
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Driving Alignment and Vision Through Branding & MessagingAtlas Enterprise
Creating alignment on brand purpose, values, and messaging for a fast-growing and innovative organization pushing the boundaries of how surgeons prepare, learn, and collaborate.
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Creating a Capsule Messaging Collection™ to Help a Crisis Science Organization Expand Its Global NetworkNew York Academy of Sciences
Developing a relational database of values-based and audience-targeted messaging to boost member recruitment and engagement.
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Modernizing the Publishing Services Relationship for a Cross-disciplinary Society JournalSociety for the History of Technology
Helping a Society ensure that it (and its journal publisher) is keeping up with the times.
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Building an Integrated and Aligned Marketing Campaign FrameworkNEJM Group
Helping newly centralized marketing and CX team strategically plan, prioritize, and report on campaigns.
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Strategic Assessment to Answer the Question: Should We Launch Our Own Society Journal?Society for Cardiovascular Angiography and Interventions
A society involved in editorial leadership (but not ownership) of a medical journal explores the idea of launching its own journal.
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Setting Competitive Editorial and Publishing Strategies for a Society Journals ProgramAmerican Society of Nephrology
Examining a society’s approach to journal publishing in the context of OA business models and the industry move toward “portfolio-level” publishing.
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Evolving a Foundational Print Humanities Resource into an Online Scholarship ToolModern Language Association
What online product development pathways for the MLA Handbook are both valuable and feasible given editorial goals, financial pressures, market/brand position, and the impact of the COVID-19 pandemic?
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Selecting a New Hosting Platform – Ensuring that Strategy Drives Decision-MakingNational Academy of Sciences
Evaluating an online publishing platform takes more than a features checklist – it requires strategic assessment, thoughtful goal setting, and informed (and in-depth) discussion.
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Assessing the Pros & Cons of a Self-Publishing Journal Program in the HumanitiesModern Language Association
Would moving to a publishing services partnership for MLA’s flagship journal serve the society, the discipline, and humanities education as a whole better than continued self-publishing?
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Marketing Audit and Strategic RoadmapGeneration
Developing the marketing strategy and infrastructure to allow an education company to operate at scale.
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Clinical Medical Education Products: Developing an Institutional Sales ApproachCHEST | American College of Chest Physicians
Can a medical society’s best-in-class clinical learning product successfully expand into the institutional market?
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Choosing a Publisher for PNAS’s New Open Access Companion JournalNational Academy of Sciences
Selecting the best publisher partner to help launch a new OA journal to complement a prestigious, self-published flagship.
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Finding a Better Approach to Workflow and Technology IntegrationAmerican Academy of Religion
A niche online-only book reviews publisher seeks to streamline editorial operations and enhance discoverability through selection and integration of best-fit tools/technologies/platforms.
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Assessing Publishing Partnerships to Support New Society StrategyMaterials Research Society
Aligning a new society-level strategic direction and a quickly changing publishing landscape helped MRS pick the best-fit publishing partner.
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Developing a Strategic Roadmap for a Publishing Program in TransitionAmerican College of Cardiology
A change in leadership can be an opportunity for positive change.
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Community Survey: The Value of Peer ReviewAmerican Society of Hematology
Is peer review broken? We conducted a survey of the hematology community to find out.
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Plan S Impact Assessment and Options AnalysisAmerican Society of Tropical Medicine and Hygiene
A society-published medical journal navigates routes to Plan S compliance.
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Feasibility of a New Open Access Subspecialty JournalMedical Subspecialty Society
What are the success factors for a new society-published open access journal?
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Portfolio Development Strategy for a Renowned Society BrandLarge Scientific Society
Can a strong society journal brand go head-to-head with commercial players?
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Portfolio Expansion in the Context of a Publishing Services RFPSmall Specialty Society
Can a publishing services RFP be used to support portfolio expansion?
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Editorial Compensation BenchmarkingSociety Publisher
How much to pay editors and on what terms is a perennial question for journal publishers. Benchmarking data help to set expectations and provide a competitive rate to support recruitment.
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Mellon-Funded Research Projects on Academic Book PublishingThe Andrew W. Mellon Foundation
A venerable organization funds research to support the not-for-profit academic publishing community.