Thinking

Perspectives, insights, and research

Presentations

Video: Using Content Marketing to Engage Members and Grow Your Organization

The challenge for associations is not developing content, but rather connecting members – and prospective members – with content that matters to them. By understanding the information needs of different segments, and establishing flexible content practices and systems, content can be targeted to those needs. These case studies from two leading associations show how to deploy content strategically to extend into new member categories and deepen engagement and awareness with existing members.
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Presentations

Where to Find Growth in a Crowded Market?

Where will growth in STM and scholarly publishing come from? The growth strategies of the past two decades appear to be nearing, if not a peak, at least a plateau. Site licensing and global expansion have driven growth for nearly two decades, but we have reached a point where these strategies will at best offer incremental growth in the decade to come. In this presentation we explore new strategies for growth in the current flat landscape of today’s STM and scholarly publishing market.
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Where to find growth in a crowded market

Presentations

From Search to Surface: Digital Strategy and the Professional Association

The websites and online resources of professional associations are too often designed around the organizational structure of the association itself, instead of the information seeking behavior and workflows of their members. What are some strategies associations might consider that put the needs of their members and other users first?
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