Where to Find Growth in a Crowded Market?
This slide deck is adapted from the presentation originally given by Michael Clarke on May 28, 2015 at the 37th Annual Meeting of the Society for Scholarly Publishing in Arlington, Virginia.
Lets get right to it: Where will growth in STM and scholarly publishing come from? The growth strategies of the past two decades appear to be nearing, if not a peak, at least a plateau. Site licensing and global expansion have driven growth for nearly two decades, but we have reached a point where these strategies will at best offer incremental growth in the decade to come. While publishers are producing an ever-increasing volume of content, institutional library budgets have not kept pace with the growth in global research output. This presentation explores strategies for growth in the current flat landscape of today’s STM and scholarly publishing market, including new product development, growth through mergers and acquisitions (M&A), and the reestablishment of markets for direct-to-consumer products and services.