Perspectives, insights, and research


From Search to Surface: Digital Strategy and the Professional Association

This slide deck is adapted from the presentation originally given by Michael Clarke on August 10, 2014 at the ASAE Annual Meeting & Exposition in Nashville, TN. 

The websites and online resources of professional associations are too often designed around the organizational structure of the association itself, instead of the information seeking behavior and workflows of their members. What are some strategies associations might consider that put the needs of their members and other users first?